:root{--color-navy:#1B3A6B;--color-navy-light:#4A6FA5;--color-navy-darker:#142C52;--color-link:#6B8FC9;--color-violet:#7B68EE;--color-white:#FFFFFF;--color-surface:#F5F5F5;--color-surface-2:#ECEFF3;--color-border:#D0D5DD;--dot-red:#FF272B;--dot-green:#24AD39;--dot-yellow:#FFBE1C;--logo-blue:#0084FE;--bg:var(--color-white);--bg-alt:var(--color-surface);--bg-dark:var(--color-navy);--text:#555F6E;--text-strong:var(--color-navy);--text-muted:#8A93A2;--text-invert:var(--color-white);--border:var(--color-border);--accent:var(--color-navy);--navy-soft:#EAF0F9;--violet-soft:#EEEBFE;--success:#24AD39;--font-display:'Poppins',system-ui,-apple-system,'Segoe UI',sans-serif;--font-body:'Nunito',system-ui,-apple-system,'Segoe UI',sans-serif;--fs-display:clamp(2.5rem,1.6rem + 3.6vw,3.5rem);--fs-h1:clamp(2rem,1.5rem + 2vw,2.75rem);--fs-h2:clamp(1.6rem,1.25rem + 1.4vw,2.5rem);--fs-h3:clamp(1.35rem,1.2rem + 0.5vw,1.75rem);--fs-h4:1.375rem;--fs-lead:1.25rem;--fs-base:1rem;--fs-sm:.875rem;--fs-xs:.8125rem;--lh-tight:1.1;--lh-heading:1.2;--lh-snug:1.4;--lh-body:1.6;--fw-regular:400;--fw-medium:500;--fw-semibold:600;--fw-bold:700;--fw-extra:800;--ls-tight:-0.02em;--ls-normal:0;--ls-wide:0.12em;--space-1:.25rem;--space-2:.5rem;--space-3:1rem;--space-4:1.5rem;--space-5:3rem;--space-6:5rem;--space-7:7.5rem;--section-py:clamp(4rem,2.5rem + 5vw,7.5rem);--container-max:1160px;--container-narrow:760px;--container-pad:clamp(1.25rem,.5rem + 3vw,2.5rem);--radius-nav:6px;--radius-btn:8px;--radius-card:12px;--radius-pill:999px;--shadow-sm:0 1px 2px rgba(27,58,107,.06);--shadow-card:0 8px 24px rgba(27,58,107,.08);--shadow-lg:0 16px 40px rgba(27,58,107,.12);--shadow-btn:0 4px 12px rgba(27,58,107,.18);--ease:cubic-bezier(0.22,1,0.36,1);--dur-fast:140ms;--dur:220ms;--dur-slow:380ms}*,*::before,*::after{box-sizing:border-box}*{margin:0}html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}body{font-family:var(--font-body);font-size:var(--fs-base);line-height:var(--lh-body);color:var(--text);background:var(--bg);-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;overflow-x:hidden}img,svg,video{display:block;max-width:100%;height:auto}a{color:inherit;text-decoration:none}ul{list-style:none;padding:0}h1,h2,h3,h4{font-family:var(--font-display);line-height:var(--lh-heading);color:var(--text-strong);text-wrap:balance}@media (prefers-reduced-motion:reduce){*,*::before,*::after{animation:none!important;transition:none!important;scroll-behavior:auto!important}}.container{width:100%;max-width:var(--container-max);margin-inline:auto;padding-inline:var(--container-pad)}.container--narrow{max-width:var(--container-narrow)}.section{padding-block:var(--section-py)}.section--alt{background:var(--bg-alt)}.section--dark{background:var(--bg-dark);color:var(--text-invert)}.section--dark h1,.section--dark h2,.section--dark h3,.section--dark h4{color:var(--text-invert)}.section--navy-deep{background:var(--color-navy-darker);color:var(--text-invert)}.section--navy-deep h1,.section--navy-deep h2,.section--navy-deep h3{color:var(--text-invert)}.eyebrow{display:inline-block;font-family:var(--font-display);font-size:var(--fs-xs);font-weight:var(--fw-bold);letter-spacing:var(--ls-wide);text-transform:uppercase;color:var(--color-navy-light)}.section--dark .eyebrow,.section--navy-deep .eyebrow{color:#9DB6DC}.lead{font-size:var(--fs-lead);line-height:var(--lh-snug);font-weight:var(--fw-regular)}.muted{color:var(--text-muted)}.center{text-align:center}.mx-auto{margin-inline:auto}.section-head{display:flex;flex-direction:column;gap:var(--space-3);margin-bottom:var(--space-5);max-width:56ch}.section-head--center{align-items:center;text-align:center;margin-inline:auto}.section-head__title{font-size:var(--fs-h2);font-weight:var(--fw-bold);letter-spacing:var(--ls-tight)}.dots{display:inline-flex;gap:8px}.dots span{width:11px;height:11px;border-radius:var(--radius-pill);display:block}.dots span:nth-child(1){background:var(--dot-red)}.dots span:nth-child(2){background:var(--dot-green)}.dots span:nth-child(3){background:var(--dot-yellow)}.dots span{animation:tws-dot-hop 1.3s cubic-bezier(.34,1.56,.64,1) infinite}.dots span:nth-child(2){animation-delay:.15s}.dots span:nth-child(3){animation-delay:.3s}@keyframes tws-dot-hop{0%,60%,100%{transform:translateY(0)}30%{transform:translateY(-7px)}}@media (prefers-reduced-motion:reduce){.dots span{animation:none}}.btn{display:inline-flex;align-items:center;justify-content:center;gap:var(--space-2);font-family:var(--font-display);font-weight:var(--fw-semibold);font-size:var(--fs-base);line-height:1;letter-spacing:var(--ls-normal);padding:.875rem var(--space-4);border-radius:var(--radius-btn);border:1px solid #fff0;cursor:pointer;transition:background var(--dur) var(--ease),color var(--dur) var(--ease),border-color var(--dur) var(--ease),box-shadow var(--dur) var(--ease),transform var(--dur) var(--ease)}.btn--primary{background:var(--color-navy);color:var(--text-invert)}.btn--primary:hover{background:var(--color-navy-light);box-shadow:var(--shadow-btn);transform:translateY(-2px)}.btn--primary:active{background:var(--color-navy-darker);box-shadow:none;transform:translateY(0)}.btn--ghost{background:#fff0;border-color:var(--border);color:var(--color-navy)}.btn--ghost:hover{border-color:var(--color-navy);background:var(--navy-soft)}.btn--ghost:active{background:var(--color-surface-2)}.btn--on-dark{background:var(--color-white);color:var(--color-navy)}.btn--on-dark:hover{background:var(--navy-soft);box-shadow:var(--shadow-btn);transform:translateY(-2px)}.btn--on-dark:active{transform:translateY(0);box-shadow:none}.btn--ghost-dark{background:#fff0;border-color:rgb(255 255 255 / .4);color:var(--color-white)}.btn--ghost-dark:hover{border-color:#fff;background:rgb(255 255 255 / .08)}.btn--block{width:100%}.btn--lg{padding:1.05rem var(--space-5);font-size:var(--fs-lead)}.btn:focus-visible{outline:none;box-shadow:0 0 0 3px var(--navy-soft)}.section--dark .btn:focus-visible,.section--navy-deep .btn:focus-visible{box-shadow:0 0 0 3px rgb(255 255 255 / .45)}.btn__icon{width:18px;height:18px;flex:0 0 auto}.link{color:var(--color-navy);font-weight:var(--fw-semibold)}.link:hover{color:var(--color-navy-light);text-decoration:underline}.hero{padding-block:clamp(3.5rem,2rem + 6vw,6rem)}.hero__inner{display:grid;grid-template-columns:1.05fr .95fr;align-items:center;gap:clamp(2rem,1rem + 4vw,5rem)}.hero__body{display:flex;flex-direction:column;align-items:flex-start;gap:var(--space-4)}.hero__title{font-size:var(--fs-display);font-weight:var(--fw-extra);letter-spacing:var(--ls-tight);line-height:var(--lh-tight);color:var(--text-strong)}.hero__title em{font-style:normal;color:var(--color-navy-light)}.hero__lead{max-width:34ch}.hero__actions{display:flex;flex-wrap:wrap;gap:var(--space-3);margin-top:var(--space-2)}.hero__media{position:relative}.hero--center{text-align:center}.hero--center .hero__body{align-items:center;max-width:760px;margin-inline:auto}.hero--center .hero__lead{max-width:60ch}.hero--center .hero__actions{justify-content:center}.media-ph{position:relative;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:var(--space-2);background:var(--navy-soft);border:1px solid var(--border);border-radius:var(--radius-card);color:var(--color-navy-light);overflow:hidden}.media-ph svg{width:40px;height:40px;opacity:.7}.media-ph__label{font-family:var(--font-display);font-size:var(--fs-xs);font-weight:var(--fw-semibold);letter-spacing:.04em}.media-ph--portrait{aspect-ratio:4 / 5;box-shadow:var(--shadow-lg)}.media-ph--landscape{aspect-ratio:5 / 4}.media-ph--wide{aspect-ratio:16 / 9}.media-ph--square{aspect-ratio:1 / 1}.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:var(--space-4)}.stat{display:flex;flex-direction:column;gap:var(--space-1)}.stat__num{font-family:var(--font-display);font-size:clamp(2rem,1.4rem + 1.6vw,2.75rem);font-weight:var(--fw-extra);letter-spacing:var(--ls-tight);color:var(--color-navy);line-height:1}.section--dark .stat__num,.section--navy-deep .stat__num{color:#fff}.stat__label{font-size:var(--fs-sm);color:var(--text-muted)}.section--dark .stat__label,.section--navy-deep .stat__label{color:#9DB6DC}.feat-list{display:flex;flex-direction:column;gap:var(--space-3)}.feat-list li{display:flex;align-items:flex-start;gap:var(--space-3)}.feat-list__check{flex:0 0 auto;width:24px;height:24px;border-radius:var(--radius-pill);background:var(--navy-soft);color:var(--success);display:inline-flex;align-items:center;justify-content:center;margin-top:2px}.feat-list__check svg{width:14px;height:14px}.feat-list--on-dark .feat-list__check{background:rgb(255 255 255 / .16);color:#fff}.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:var(--space-4)}.grid-2{display:grid;grid-template-columns:repeat(2,1fr);gap:var(--space-4)}.card{display:flex;flex-direction:column;gap:var(--space-3);background:var(--bg);border:1px solid var(--border);border-radius:var(--radius-card);padding:var(--space-4);transition:box-shadow var(--dur) var(--ease),transform var(--dur) var(--ease)}.card:hover{box-shadow:var(--shadow-card);transform:translateY(-4px)}.card__icon{display:inline-flex;align-items:center;justify-content:center;width:52px;height:52px;border-radius:var(--radius-btn);background:var(--navy-soft);color:var(--color-navy)}.card__icon svg{width:26px;height:26px}.card__title{font-size:var(--fs-h4);font-weight:var(--fw-semibold);color:var(--color-navy)}.card__text{font-size:var(--fs-base);color:var(--text)}.card__link{margin-top:auto;font-family:var(--font-display);font-weight:var(--fw-semibold);font-size:var(--fs-sm);color:var(--color-navy);display:inline-flex;align-items:center;gap:6px}.card__link svg{width:16px;height:16px;transition:transform var(--dur) var(--ease)}.card:hover .card__link svg{transform:translateX(3px)}.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:var(--space-4);counter-reset:step}.step{display:flex;flex-direction:column;gap:var(--space-2)}.step__num{font-family:var(--font-display);font-weight:var(--fw-extra);font-size:1.5rem;width:48px;height:48px;border-radius:var(--radius-pill);background:var(--navy-soft);color:var(--color-navy);display:inline-flex;align-items:center;justify-content:center}.step__title{font-size:var(--fs-h4);font-weight:var(--fw-semibold);color:var(--color-navy)}.step__text{font-size:var(--fs-sm);color:var(--text)}.packs{display:grid;grid-template-columns:repeat(4,1fr);gap:var(--space-3);align-items:stretch}.pack{position:relative;display:flex;flex-direction:column;background:#fff;border:1px solid var(--border);border-radius:var(--radius-card);padding:var(--space-4);box-shadow:var(--shadow-card);transition:box-shadow var(--dur) var(--ease),transform var(--dur) var(--ease)}.pack:hover{box-shadow:var(--shadow-lg);transform:translateY(-4px)}.pack--hi{background:var(--color-navy);border-color:var(--color-navy);color:#fff;margin-top:-14px;box-shadow:0 22px 48px rgb(27 58 107 / .24)}.pack--hi:hover{box-shadow:0 30px 60px rgb(27 58 107 / .30)}.pack__badge{position:absolute;top:-13px;left:50%;transform:translateX(-50%);background:var(--dot-yellow);color:#1f1500;white-space:nowrap;font-family:var(--font-display);font-weight:var(--fw-bold);font-size:.75rem;letter-spacing:.03em;padding:6px 16px;border-radius:var(--radius-pill);box-shadow:0 8px 18px rgb(0 0 0 / .18)}.pack__name-row{display:flex;align-items:center;gap:9px}.pack__dot{width:9px;height:9px;border-radius:var(--radius-pill);flex:0 0 auto}.pack__name{font-family:var(--font-display);font-weight:var(--fw-bold);font-size:1.2rem;color:var(--color-navy)}.pack--hi .pack__name{color:#fff}.pack__tag{font-size:.85rem;font-weight:var(--fw-semibold);color:var(--text-muted);margin-top:4px}.pack--hi .pack__tag{color:rgb(255 255 255 / .7)}.pack__price{display:flex;align-items:baseline;gap:6px;margin-top:var(--space-3)}.pack__price-prefix{font-size:.9rem;font-weight:var(--fw-bold);color:var(--text-muted)}.pack--hi .pack__price-prefix{color:rgb(255 255 255 / .7)}.pack__amount{font-family:var(--font-display);font-weight:var(--fw-extra);font-size:2.6rem;line-height:1;letter-spacing:var(--ls-tight);color:var(--color-navy)}.pack--hi .pack__amount{color:#fff}.pack__unit{font-size:.78rem;color:var(--text-muted);margin-top:4px}.pack--hi .pack__unit{color:rgb(255 255 255 / .6)}.pack__desc{font-size:.9rem;line-height:1.55;color:var(--text);margin-top:var(--space-3);text-wrap:pretty}.pack--hi .pack__desc{color:rgb(255 255 255 / .88)}.pack__feats{display:flex;flex-direction:column;gap:11px;margin-top:var(--space-4);margin-bottom:var(--space-4);flex:1 1 auto}.pack__feats li{display:flex;align-items:flex-start;gap:10px;font-size:.9rem;line-height:1.45}.pack__feats .feat-list__check{width:22px;height:22px}.pack--hi .pack__feats li{color:rgb(255 255 255 / .92)}.pack__cta{width:100%}.pack--hi .pack__cta{background:var(--dot-yellow);color:#1f1500}.pack--hi .pack__cta:hover{background:#FFD34D;box-shadow:none}.post-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:var(--space-4)}.post-card{display:flex;flex-direction:column;background:#fff;border:1px solid var(--border);border-radius:var(--radius-card);overflow:hidden;transition:box-shadow var(--dur) var(--ease),transform var(--dur) var(--ease)}.post-card:hover{box-shadow:var(--shadow-card);transform:translateY(-4px)}.post-card__media{aspect-ratio:16 / 10;border-radius:0;border:none}.post-card__body{display:flex;flex-direction:column;gap:var(--space-2);padding:var(--space-4);flex:1 1 auto}.post-card__meta{display:flex;gap:var(--space-2);align-items:center;font-size:var(--fs-xs);color:var(--text-muted)}.tag{display:inline-block;font-family:var(--font-display);font-size:var(--fs-xs);font-weight:var(--fw-semibold);letter-spacing:.02em;padding:4px 11px;border-radius:var(--radius-pill);background:var(--navy-soft);color:var(--color-navy)}.post-card__title{font-size:var(--fs-h4);font-weight:var(--fw-semibold);color:var(--color-navy);line-height:1.25}.post-card__excerpt{font-size:.9rem;color:var(--text)}.post-card__link{margin-top:auto;font-family:var(--font-display);font-weight:var(--fw-semibold);font-size:var(--fs-sm);color:var(--color-navy);display:inline-flex;align-items:center;gap:6px}.post-card__link svg{width:16px;height:16px}.post-card--feature{grid-column:1 / -1;display:grid;grid-template-columns:1.1fr .9fr}.post-card--feature .post-card__media{aspect-ratio:auto}.post-card--feature .post-card__body{padding:var(--space-5);justify-content:center}.post-card--feature .post-card__title{font-size:var(--fs-h2);letter-spacing:var(--ls-tight)}.chips{display:flex;flex-wrap:wrap;gap:var(--space-2)}.chip{font-family:var(--font-display);font-size:var(--fs-sm);font-weight:var(--fw-medium);padding:8px 16px;border-radius:var(--radius-pill);border:1px solid var(--border);color:var(--color-navy);background:#fff;cursor:pointer;transition:all var(--dur) var(--ease)}.chip:hover{border-color:var(--color-navy)}.chip[aria-current="true"]{background:var(--color-navy);color:#fff;border-color:var(--color-navy)}.prose{max-width:720px;margin-inline:auto}.prose>*+*{margin-top:var(--space-4)}.prose h2{font-size:var(--fs-h2);font-weight:var(--fw-bold);letter-spacing:var(--ls-tight);margin-top:var(--space-5)}.prose h3{font-size:var(--fs-h3);font-weight:var(--fw-semibold);margin-top:var(--space-4)}.prose p,.prose li{font-size:1.0625rem;line-height:1.75;color:var(--text)}.prose ul{display:flex;flex-direction:column;gap:var(--space-2);padding-left:var(--space-4);list-style:disc}.prose ul li::marker{color:var(--color-navy-light)}.prose strong{color:var(--text-strong);font-weight:var(--fw-bold)}.prose a{color:var(--color-link);font-weight:var(--fw-semibold)}.prose a:hover{text-decoration:underline}.prose blockquote{border-left:3px solid var(--color-violet);padding-left:var(--space-4);font-size:var(--fs-lead);font-style:italic;color:var(--color-navy)}.prose figure .media-ph{aspect-ratio:16 / 9}.prose figcaption{font-size:var(--fs-sm);color:var(--text-muted);margin-top:var(--space-2);text-align:center}.product{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(2rem,1rem + 4vw,4.5rem);align-items:center}.product__media{position:relative}.product__media .media-ph{aspect-ratio:3 / 4;box-shadow:var(--shadow-lg)}.product__body{display:flex;flex-direction:column;gap:var(--space-3);align-items:flex-start}.product__title{font-size:var(--fs-h1);font-weight:var(--fw-extra);letter-spacing:var(--ls-tight)}.price-row{display:flex;align-items:baseline;gap:var(--space-3);margin-block:var(--space-2)}.price-now{font-family:var(--font-display);font-weight:var(--fw-extra);font-size:2.6rem;letter-spacing:var(--ls-tight);color:var(--color-navy)}.price-was{font-size:var(--fs-lead);color:var(--text-muted);text-decoration:line-through}.price-badge{font-family:var(--font-display);font-size:var(--fs-xs);font-weight:var(--fw-bold);padding:5px 12px;border-radius:var(--radius-pill);background:var(--dot-green);color:#fff}.rating{display:flex;align-items:center;gap:var(--space-2);color:var(--dot-yellow)}.rating svg{width:18px;height:18px;fill:currentColor;stroke:none}.rating__text{color:var(--text-muted);font-size:var(--fs-sm)}.guarantee{display:flex;align-items:center;gap:var(--space-2);font-size:var(--fs-sm);color:var(--text-muted)}.guarantee svg{width:18px;height:18px}.shop-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:var(--space-4)}.shop-card{display:flex;flex-direction:column;background:#fff;border:1px solid var(--border);border-radius:var(--radius-card);overflow:hidden;transition:box-shadow var(--dur) var(--ease),transform var(--dur) var(--ease)}.shop-card:hover{box-shadow:var(--shadow-card);transform:translateY(-4px)}.shop-card__media{aspect-ratio:4 / 3;border:none;border-radius:0}.shop-card__body{display:flex;flex-direction:column;gap:var(--space-2);padding:var(--space-4);flex:1 1 auto}.shop-card__title{font-size:var(--fs-h4);font-weight:var(--fw-semibold);color:var(--color-navy)}.shop-card__foot{display:flex;align-items:center;justify-content:space-between;margin-top:auto;padding-top:var(--space-2)}.shop-card__price{font-family:var(--font-display);font-weight:var(--fw-bold);font-size:var(--fs-lead);color:var(--color-navy)}.funnel{display:flex;flex-direction:column;gap:14px;max-width:760px;margin-inline:auto}.funnel__stage{color:#fff;border-radius:var(--radius-card);padding:var(--space-4) var(--space-5);display:flex;align-items:center;gap:var(--space-4);box-shadow:var(--shadow-card)}.funnel__stage-n{font-family:var(--font-display);font-weight:var(--fw-extra);font-size:1.5rem;opacity:.6;flex:0 0 auto}.funnel__stage-t{font-family:var(--font-display);font-weight:var(--fw-bold);font-size:var(--fs-h4)}.funnel__stage-d{font-size:var(--fs-sm);opacity:.92}.funnel__stage:nth-child(1){background:#2E5AA0;width:100%}.funnel__stage:nth-child(2){background:#34619F;width:92%;margin-inline:auto}.funnel__stage:nth-child(3){background:#3A6494;width:80%;margin-inline:auto}.funnel__stage:nth-child(4){background:#1B3A6B;width:66%;margin-inline:auto}.funnel__stage:nth-child(5){background:var(--color-violet);width:50%;margin-inline:auto}.awareness{display:flex;flex-direction:column;gap:var(--space-3)}.awareness__row{display:grid;grid-template-columns:auto 1fr;gap:var(--space-4);align-items:start;padding:var(--space-4);border:1px solid var(--border);border-radius:var(--radius-card);background:#fff}.awareness__n{font-family:var(--font-display);font-weight:var(--fw-extra);font-size:1.75rem;color:var(--color-navy-light);line-height:1}.awareness__t{font-size:var(--fs-h4);font-weight:var(--fw-semibold);color:var(--color-navy)}.awareness__d{font-size:var(--fs-base);color:var(--text);margin-top:6px}.form{display:flex;flex-direction:column;gap:var(--space-3)}.form__field{display:flex;flex-direction:column;gap:6px}.form__label{font-family:var(--font-display);font-size:var(--fs-sm);font-weight:var(--fw-semibold);color:var(--color-navy)}.form__input,.form__textarea{font-family:var(--font-body);font-size:var(--fs-base);color:var(--text-strong);padding:.8rem var(--space-3);border:1px solid var(--border);border-radius:var(--radius-btn);background:#fff;transition:border-color var(--dur) var(--ease),box-shadow var(--dur) 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p{font-size:1.0625rem;line-height:1.6;color:var(--text);margin-bottom:var(--space-4)}.notfor .hero__actions{margin-top:0}.scarce{max-width:760px;margin-inline:auto;display:flex;gap:13px;align-items:center;justify-content:center;text-align:left;background:var(--pk-soft);border:1px solid var(--pk-border);border-radius:var(--radius-card);padding:16px 22px;font-size:1rem;line-height:1.5;color:#6b5210}.scarce svg{width:21px;height:21px;stroke:var(--pk-ink);fill:none;flex:0 0 auto}.others{display:grid;grid-template-columns:repeat(3,1fr);gap:var(--space-4)}.other{position:relative;display:flex;flex-direction:column;background:#fff;border:1px solid var(--border);border-radius:16px;padding:0;overflow:hidden;box-shadow:var(--shadow-card);transition:box-shadow var(--dur) var(--ease),transform var(--dur) var(--ease),border-color var(--dur) var(--ease)}.other::before{content:"";position:absolute;inset:0 0 auto 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